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Just minutes before the coin toss that would kick off Super Bowl 50, “Broadway Joe” Namath, former American football quarterback, American Football League icon and Hall of Famer, shared some interesting thoughts about storytelling. “If you go across America,” Namath suggested in the pre-game video, “what you’ll learn is that stories mean a lot to people…the lessons they teach, the characters they turn into legends. Well I’ve got a story for you. Let me tell you why I think it’s so great. It’s because you couldn’t have written what’s happened in this game over the past 50 years. I just don’t think anyone would believe it.” Namath went on to describe how the Super Bowl got its name and what that first championship game was like. But it was his words about storytelling that were meant to foretell a great experience for content marketers and consumers alike.

If any event had the makings of an emotional experience and primed for great storytelling it was Super Bowl 50. This game would mark the half century anniversary of the event itself. Legends from 50 years of the sport would be recognized in a formal ceremony. On the field two great quarterbacks would be pitted against each another—Peyton Manning, the sentimental favorite looking to capture one last Super Bowl ring before the likely announcement he would retire and Cam Newton, a young, brash QB who helped lead the Carolina Panthers to a place in the big game. Surely all this emotion would also be captured in this year’s offerings of Super Bowl commercials? Certainly this would be the year advertisers and content marketers would take to heart all the research and data and trend information available that clearly indicates content must focus around emotion and empathy for its target audience in order to achieve brand goals? Undoubtedly, Super Bowl 50 would be the year advertisers would marry emotional messages with memorable visuals? 

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