Content generates trust, which generates the confidence customers need to to invest in a company’s products and services. This is especially true in the financial services industries. As customers become more demanding of their financial providers, engaging and quality content can help generate trust and confidence in the brand. Browse these examples of financial content include outlooks and future-forward trends in the industry.
Grant Thornton partnered with CFO Research to survey 378 senior finance executives from companies with revenues between $100M and over $20B and found that it’ all systems go for investing in emerging technologies. The research revealed that CFOs significantly increased their technology investments over previous year’s levels.