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Portfolio: Campaigns

It’s been said that business has only two functions—marketing and innovation.  Compelling, engaging content plays a critical factor in achieving both.  From top to middle to bottom of the funnel, content drives the success of marketing campaigns that net results.  Browse through a few of the memorable campaigns I’ve created and the content assets that helped build awareness, drive pipeline and garner positive marketing ROI.

Campaign: Return on Culture

What if there was a way to measure company culture?

We all know it exists.  Though we can all feel company culture, no one is sure of its effect on business.  Because it’s intangible. Invisible. Completely up to interpretation, impossible to quantify in any way.

The status quo is soft, inexact and unmeasurable.  But what if there were a way to measure company culture?

In this full funnel, year-long, groundbreaking Return on Culture campaign, we proved there is a clear, compelling bridge between culture and business performance.  Strategy and its execution are at the forefront of executives’ minds.  Culture and talent are critical to operationalizing strategy and we show executives how.

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Campaign: CFO Survey

While it’s still in the early days for digital transformation, CFOs have moved from talk to targeted action.  It’s game on for investing in emerging technologies that will drive business growth and service as a differentiating competitive advantage.

Grant Thornton partnered with CFO Research to survey 378 senior finance executives from companies with revenues between $100M and over $20B and found that it’ all systems go for investing in emerging technologies. Year-over-year, the research revealed that CFOs significantly increased their technology investments over previous year’s levels. 

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Campaign: AI in the Workplace

As artificial intelligence (AI) and machine learning (ML) are rapidly coming of age, it’s time to truly consider the possible. These disruptors are pioneering breakthrough applications every day, most recently delivering real-time results to significantly impact the future of work.

Workplace safety is a prime opportunity for AI and ML disruption. On average, more than 5,000 workers die on the job every year, according to the Occupational Safety and Health Administration.

This full funnel campaign aims to educate operations and safety leaders on artificial intelligence solutions that can help improve safety in the workplace.

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Campaign: Downturn Innovation

Recessions are an opportunity, not just a threat. This full-funnel campaign aimed to demonstrate that businesses have options to capitalize on a downturn. It focused on a series of planning strategies to help organizations address each phase of a recession. Key elements include quarterly C-Suite Pulse surveys, a downturn planning playbook, and custom insights provided by key thought leaders including economists and practice leaders.

As businesses plan to innovate their way through a downturn, respondents representing companies with revenues between $250M and $3.5B answered a wide range of questions about when they anticipate a downturn, how they are preparing for it, and how they will respond once it arrives.

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Campaign: CX Personalization

As CIOs move from the back seat to the front in order to help the organization drive revenue with personalization to enhance customer experience, they must proactively work across the enterprise to implement end-to-end personalized CX at scale.

As revenue-focused strategists for the business, it is the CIO’s job to enhance the customer’s experience by enabling virtualized, end-to-end digital interactions that more closely simulate in-person interactions and help differentiate the brand.

This campaign focused on educating operations and marketing leaders on specific ways they can apply personalization strategies to increase revenue and improve CX.

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