Campaign: CX Personalization

As CIOs move from the back seat to the front in order to help the organization drive revenue with personalization to enhance customer experience, they must proactively work across the enterprise to implement end-to-end personalized CX at scale.

As revenue-focused strategists for the business, it is the CIO’s job to enhance the customer’s experience by enabling virtualized, end-to-end digital interactions that more closely simulate in-person interactions and help differentiate the brand. Facilitating the organization’s ability to better predict customer behavior and tailor products and recommendations for a more personal experience will create quick wins and result in increased revenue.

The time is now for CIOs to look around and ahead to help drive the next wave of personalization within their organizations to drive revenue and improved customer experiences.

This campaign focused on educating operations and marketing leaders on specific ways they can apply personalization strategies to increase revenue and improve CX.